Welcome to DrugZero,
where we empower adolescents with the knowledge and inspiration to stay substance-free.
Our mission is to deliver vital anti-drug education and campaign activities to the youth, making a positive impact on their lives.
DrugZero diverges from other anti-drug resources by raising awareness
focusing on the biological effects of drugs
rather than just saying no.
Navigate this website & discover...
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About the founder, Yerin Cho
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3 years of 20+ Instagram Posts
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Beyond school-wide campaign & Anti-Drug Curriculum "WISE"
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3 years of 45+ Blog posts
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Machine learning driven international award-winning research projects
Mission Statement
Empowering the Community
To unite families, schools, and local organizations in educating and supporting adolescents to lead drug-free lives—through engaging programs and science-based evidence that strengthen community bonds and inspire healthy choices.
At DrugZero, we are committed to empowering the youth with the information and tools they need to make informed decisions and lead drug-free lives.
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The campaign originates from Troy, NY, USA
and stretches internationally to Seoul, Korea
Why DrugZero?
Each chapter of my adolescence has been written in different countries: attending elementary school in Seoul, middle school in Shanghai, and now high school in New York. These countries have different regulations for substances, and there have been countless times when I was offered to drink, smoke, or use drugs.
International students often drink alcohol to relieve stress. Whenever I go back to Korea and visit Apgujeong Road, I see my closest friends being exposed to alcohol, vapes, and marijuana. Some even post on social media and TikTok, believing that their actions look "adultish" and "cool".
For teenagers, including myself, peer pressure plays a fundamental role in shaping our actions, and promoting this behavior may pose a hazard to the coming generation.
Then, I thought that someone had to take the initiative to prevent more students from being introduced to this dark field.
In those moments, I started to wonder how I can take action against this growing danger: establishing DrugZero and its branches.
